Understanding Gen Y Employees & Customers

Gen Y know what they want. Do you?

There is a new breed of individuals with plenty of money, time and desires unseen from previous generation. These are the ‘Gen Y’ (short for Generation Y) individuals born between early 1980’s and late 1990’s.

Gen Y individuals know what they want and how to get it. They don’t want to wait. Self-importance is everything to them. They want to feel powerful, superior and know that they can make a change.

We can help you understand Gen Y, adjust your marketing efforts to address the needs of this expanding market and profiteer from it.

As the diagram shows, Gen Y hold a self image of them as being cool, powerful, important and smart. They apply this in the workplace to create a desirable outcome for themselves. We can show you how to utilise and take advantage of their characteristics to create a desirable outcome for them.

At the end of this course we will have helped you to

• Learn about Gen Y characteristics and wants
• Adjust your products and services to suite Gen Y
• Re-position your business to be “Gen Y friendly”
• Construct a marketing strategy aimed at Gen Y

 Contact us on 1300 791 561