Customer Relationship Management CRM

TARGET AUDIENCE & PURPOSE

Customer Relationship Management will help benefit a company and its employees. Learn how CRM creats value and is a integral part of your business.

OBJECTIVES

This session will help you teach participants how to:

• Develop an understanding of the terms and benefits of CRM on a company’s bottom line.
• Analyse the different components of a CRM plan.
• Develop their checklist for readiness and success in CRM.
• Identify how CRM creates value for organizations and customers.
• Identify developmental roles that have the greatest impact on CRM.

This training option will help you introduce the different facets of Customer Relationship Management (CRM) to participants and show them how to identify who their customers really are, analyse the key components of CRM, and understand how it integrates within an organization.